As the coffee industry has grown we have seen how quality generally gets lost along the way. Producers use poor grade, mass-sourced green coffee that can’t be traced back to individual farms or co-operatives. Mass roasting and operating off a thin base of roasting knowledge drive quality even further away.

In many cases in the coffee industry in South Africa, there seems to be a lack of will to work against these trends, and inferior product continues to get churned out in bulk. At Seattle we try to recapture the artisanal approach towards the craft:

traceability versus non-traceability of crops; handpicked versus mechanized harvesting; hand-roasting versus computerized bulk roasting; manual versus automated espresso production.

This ‘quality at-all-costs’ orientation cascades down from farm to cup. To continue with our aim to provide product and service at its best, we made a conscious decision never to grow at rate where quality would become a casualty. We remain independent of any international parent company and maintain our roots as an exclusively South African, family-run business.

Our growth has extended from stand-alone stores to 24hr convenience bars in Caltex FreshStops and FoodLovers Markets across the country.

Visit our STORE LOCATOR to find your nearest caffeine fix



We have been working tirelessly to get our coffee to you in accordance with current regulations, as is evident in our stores! The situation is changing daily, so if you have any questions, pop us a mail and we WILL get back to you.

COVID-19 Corona Virus: South African Resource Portal